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# pathcutters.com

pathcutters.com

## Sitemaps

- [XML Sitemap](https://www.pathcutters.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Specific Tasks A VA Cannot Perform](https://www.pathcutters.com/specific-tasks-a-va-cannot-perform/) - As more and more business look at outsourcing, it’s important to consider any limitations around tasks outsourcers / VA’s cannot perform in your business. When you realise this at the very beginning it allows you to look at how you can integrate a VA into your business to get the best return for your Investment. In today’s session we delve in deep, discussing those limitations and the idea of Universal and Specialist tasks.
- [Critical Elements Every CMS Should Have](https://www.pathcutters.com/critical-elements-every-cms-should-have/) - A website CMS (Content Management System) is an easier way that allows anyone in your business to update key areas of your website. While CMS’ are great it’s important to ensure they are set up to allow the maximum yield, especially if you’re looking at growing your online presence. Today we look at the 4 main areas a CMS should possess and delve in deep with each of those areas to show why each area is important with your overall online presence.
- [How To Integrate A VA Into Your Team](https://www.pathcutters.com/how-to-integrate-a-va-into-your-team/) - The key to the success of any relationship is in the foundation. Establishing the right foundation can be the difference between total success at integrating a VA vs getting less than great results and not realising the value with your business. In today’s session we cover the 7 Steps to integrating a new VA into your business and the step by step method from initial employment, all the way through to your VA performing like a well oiled machine.
- [How Much Involvement Should I Have With My Marketing Agency](https://www.pathcutters.com/how-much-involvement-should-i-have-with-my-marketing-agency/) - Taking the plunge to outsource your online marketing can be daunting. It is normally up to the agency to present the options and the strategies to get the best Return On Investment. In this conversation we discuss the difference between clients that pay you the money at the end of each month expecting to ‘get the results’ Vs clients that work hand in hand with their agency to leverage their efforts. You’ll learn 4 benefits in working closely together and ‘How To’ get the maximum bang for your buck.
- [Top 4 Local Client Services](https://www.pathcutters.com/top4-local-client-services/) - Services You Can Provide to Local Clients and Get Paid $2k to over $10k Per Month [video_player type="embed" width="600" height="336" align="center" margin_top="0" margin_bottom="20"][/video_player] [optin_box style="20" alignment="center" disable_name="Y" email_field="email" email_default="Enter your email address" integration_type="aweber" double_optin="Y" thank_you_page="http://pathcutters.com/135-hottest-local-niches/" list="3434185" name_field="name" name_default="Enter your first name" name_required="Y"][optin_box_field name="headline"]Get My 135 Hottest Local Client Niches[/optin_box_field][optin_box_field name="paragraph"]PGgzIHN0eWxlPSJjb2xvcjogIzIyMjIyMjsiPlRoYXQgUGF5IEZyb20gJDJLIHRvIG92ZXIgJDEwayBQZXIgTW9udGg8L2gzPgo=[/optin_box_field][optin_box_field name="privacy"][/optin_box_field][optin_box_field name="top_color"]undefined[/optin_box_field][optin_box_button type="0" button_below="Y"]Download [/optin_box_button] [/optin_box]
- [Quality Content, Google and E.A.T. ](https://www.pathcutters.com/quality-content-google-and-e-a-t/) - In this video I discuss changes to Google’s quality guidelines and the concept of Expertise, Authority and Trustworthiness. If you would like to ensure you’re getting the best results for your online presence then you need to watch this video.
- [How To Identify What A Va Can Do For You](https://www.pathcutters.com/how-to-identify-what-a-va-can-do-for-you/) - When talking to people about outsourcing the biggest concern in the beginning is ‘how will I fill up a VA’s time’. When you go through this exercise you’ll understand there’s a massive opportunity to outsource and grow your business.
- [Supporting Content and how it fits within the Quality Content Model](https://www.pathcutters.com/supporting-content-and-how-it-fits-within-the-quality-content-model/) - In this video we delve deeper into the idea of Expertise, Authority and Trustworthiness and explore the idea of supporting content. If you want to gain more search engine visibility then this video is a MUST!
- [What Are The Best Ways To Communicate And Stay In Touch With A Va](https://www.pathcutters.com/what-are-the-best-ways-to-communicate-and-stay-in-touch-with-a-va/) - When people approach me about outsourcing the most common comment I get is “I didn’t get the result I expected from outsourcing”. Outsourcing is like any other business process and needs to be approached from a systematic approach if you’re going to get the best result. I cover off 5 tools I use to get the most from my VA’s.
- [The Do’s and Don’ts of Internal Linking](https://www.pathcutters.com/the-dos-and-donts-of-internal-linking/) - How you structure and set up your website plays a BIG part on how your website ranks in the Search Engines. In this video we discuss the importance of Internal Linking and how you can you can either have amazing results or have your site crash and burn if you ignore these basics
- [How Do I Make Sure My Va Is Performing?](https://www.pathcutters.com/how-do-i-make-sure-my-va-is-performing/) - In today’s video I’m sharing the top tools a guy that has over 86,000 hours experience uses and how you can gain complete CLARITY on your outsourced team and how well they’re performing. If you’ve never Outsourced then this is an important video for you to watch as I cover the Foundational ways you should use to make sure your VA is performing.
- [7 Basics Every Website Needs To Succeed ](https://www.pathcutters.com/7-basics-every-website-needs-to-succeed/) - Getting found in the Search Engines, Bringing in Traffic and Getting Customers from your website come back to 7 simple principles. In this video we cover the different ways people view your website and the foundational areas you need to have a website that flourishes now and in the future. These really are compulsory if you want to GROW your online presence.
- [How Much Should I Pay For A Va?](https://www.pathcutters.com/how-much-should-i-pay-for-a-va/) - There is a lot of speculation around how much you should pay when outsourcing and I have to admit at times this can be a ‘How Long is a Piece of String’ question. With over 86,000 hours of outsourcing experience I’ve come to understand the right amount to pay and what you actually get in return. In this video, we delve deep into this subject and cover the concept of getting what you pay for.
- [How Social Should I Be With My Business](https://www.pathcutters.com/how-social-should-i-be-with-my-business/) - A recent study showed 72% of businesses that have a online marketing strategy include Social Media within that strategy. The biggest challenge though is how do you measure a return on investment, especially as the more time you give to Social Media, the more it can take. In this video we discuss how social you should be and how you can ensure you’re getting the best result for the time you invest.
- [Is Outsourcing Destroying Our Local Economy?](https://www.pathcutters.com/is-outsourcing-destroying-our-local-economy/) - When you talk outsourcing there are definitely mixed opinions around the subject. I have been fortunate time and time again to see outsourcing help businesses grow and in this video I answer whether or not outsourcing can grow or shrink an economy. Watch while I walk you through a client case study and break down the exact cost savings and how they managed to employ 4 new people and double the turnover of their business.
- [Email Marketing Tips For Small To Medium Business](https://www.pathcutters.com/email-marketing-tips-for-small-to-medium-business/) - Email Marketing is one of the MOST PROFITABLE methods for online marketing, yet is one of the most under used strategies for small to medium businesses. In today’s strategy session we cover the top 7 tips to grow your business through email marketing and show you the secrets of the BIG GUYS and how they succeed, even if you’re on a small budget.
- [The Pros and Cons of Outsourcing](https://www.pathcutters.com/the-pros-and-cons-of-outsourcing/) - I’m often surprised by issues that arise when looking at outsourcing and the solutions you need to implement (if possible) to overcome them. On the other hand there are a lot of successes with some of them pleasant surprises (these are the says I give myself a High Five). Over the years of outsourcing I’ve come to learn the good, the bad and the ugly and today I’m sharing the Pro’s and Con’s of outsourcing and the ways I deal with the challenges.
- [Top 5 Online Marketing Strategies If You’re On A Tight Budget](https://www.pathcutters.com/top-5-online-marketing-strategies-if-youre-on-a-tight-budget/) - Many small to medium business owners understand there are opportunities to growing business online but don’t have the budget to invest. Like many areas of business, if you simply think outside the box there’s always opportunity hiding if you’re prepared to turn over a few rocks to look for it. In today’s session we cover the top 5 online marketing strategies if you’re on a tight budget and how ANYONE can use them to get a ROI for your online marketing efforts.
- [How Do You Performance Manage an Underperforming VA](https://www.pathcutters.com/how-do-you-performance-manage-an-underperforming-va/) - Today we discuss how you can take an underperforming VA and bring them back inline with the objective of your business.
- [5 Different Types Of Content Every Website MUST HAVE](https://www.pathcutters.com/5-different-types-of-content-every-website-must-have/) - What are Content? Pictures, Text, Video??? While these are all types of content they really don’t layout the exact formula you should use to convert your visitors to customers. In this session we outline the 5 different types of content and how you should strategically use each type to create funnels that lead your visitors along a path to conversion.
- [Specific Tasks You Can Get A Va To Perform In Your Business](https://www.pathcutters.com/specific-tasks-you-can-get-a-va-to-perform-in-your-business/) - Outsourcing for small to medium businesses is still in the early adopter stage and as a result a number of business owners don’t quite understand the type and variety of tasks a VA can perform for their business. In today’s session I cover a number of tasks our VA’s perform for clients and explain how
- [SEO or Paid Advertising](https://www.pathcutters.com/seo-or-paid-advertising/) - SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business. We also discuss the idea of an overall marketing plan and how that would look for your business.
- [Qualifications Va's Should Have And How Do You Know They're Telling You The Truth](https://www.pathcutters.com/qualifications-vas-should-have-and-how-do-you-know-theyre-telling-you-the-truth/) - SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business. We also discuss the idea of an overall marketing plan and how that would look for your business.
- [The Purpose Of A Landing Page And The Key Elements Of Landing Pages ](https://www.pathcutters.com/the-purpose-of-a-landing-page-and-the-key-elements-of-landing-pages/) - Have you ever created a landing page for your business and the result was no where near where you expected? The reality is a good landing page comes as a result of lining up a number of critical components which would be best described as putting all of the pieces of a puzzle in the
- [The Top 5 Ways To Understand What Your Customer Wants](https://www.pathcutters.com/the-top-5-ways-to-understand-what-your-customer-wants/) - Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want. In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right tools, you can gain better insights than ever before and get those same customers to come back and buy from you. In today’s conversation we discuss the top 5 ways to understand your customers wants and how you can apply every strategy in any business.
- [Work Hours, Holidays And The Best Time For A VA To Work](https://www.pathcutters.com/work-hours-holidays-and-the-best-time-for-a-va-to-work/) - There are a number of areas many business owners don’t consider when employing a VA in their business. One of these areas is work hours, holidays and the best times for a VA to work. Today we delve deeper and look at how to decide the best hours for a VA to work within your business and what key areas to consider before making the decision.
- [SEO Penalties](https://www.pathcutters.com/seo-penalties/) - If your website is penalised it can be a big problem for the website owner especially if they rely solely on the search engines for traffic. As time has passed, Google have become more transparent on ‘how to’ identify a penalty and many SEO’ers have developed processes to follow to reverse those penalties. In today’s session we discuss the different types of penalties, how to identify if you’ve been affected and the steps to reversing a penalty.
- [How And When You Should Upskill A Va ](https://www.pathcutters.com/how-and-when-you-should-upskill-a-va/) - Employing a VA in any business is an investment as you’re ultimately looking to achieve a form of Return On Investment. This can be in the form of administration tasks, through to receiving inbound calls. When employing your VA one of the best ways you can protect that investment is through the upskilling of that VA. Today we cover how and when you should upskill your team along with tools for your VA to systematise your business.
- [What Are The Exact Costs Of A VA?](https://www.pathcutters.com/what-are-the-exact-costs-of-a-va/) - When it comes to employing your VA there are additional costs that you need to consider that are above and beyond their hourly rate. If you employ people locally you’re generally aware of what those costs are and exactly what you should and are not responsible to pay for. In today’s conversation we share those additional costs and what you should pay for to ensure you keep a long term employee that is prepared to grow with your business.
- [How To Keep All Of Your SEO When Redesigning Your Website](https://www.pathcutters.com/how-to-keep-all-of-your-seo-when-redesigning-your-website/) - Upgrading your website should be a pleasant experience especially when you’re giving your business brand a fresh ‘new’ feel. Whilst it’s important to upgrade your website to stay up to date with the latest technologies, it’s also important to ensure you keep and maintain any and all of your existing SEO if you would like to keep all of your hard earned authority. In today’s post we talk about the specific steps to consider when you’re re-creating your site to ensure you hold onto your existing SEO and what to do if you’ve disappeared once your site has gone live.
- [How Long Should It Take To Integrate A VA Into Your Business](https://www.pathcutters.com/how-long-should-it-take-to-integrate-a-va-into-your-business/) - How long it will take for a VA to be integrated into your business is like asking ‘How long is a piece of string’. This all changes if you understand the 5 basic rules of integrating a VA into your business. Today we discuss those rules and how long it should take for you to know if they’ll be a good fit and more importantly, how long it will take for your team member to be 80% integrated in their tasks.

## Pages

- [Home](https://www.pathcutters.com/) - Discover the power of forging your own unique path in life for deeper purpose, passion and impact.
- [Meditation](https://www.pathcutters.com/meditation/) - Learn how meditation can improve your lifestyle and how it can reduce stress. Visit our page now!
- [Courses](https://www.pathcutters.com/courses/)
- [Breathwork](https://www.pathcutters.com/breathwork/) - Breathing with intent and when combined with modern technology has the power to transform your energy, health & well being in just minutes. Learn more here!
- [Contact](https://www.pathcutters.com/contact/)
- [Terms](https://www.pathcutters.com/courses/courses-terms/) - These are the terms by which you will be agreeing to undertake any and all courses through Pathcutters.
- [Privacy Policy](https://www.pathcutters.com/privacy-policy/)
- [Awakening Event](https://www.pathcutters.com/courses/awakening-event/) - The Awakening Event is an invitation for you to go deeper into your Authentic self and what your true potential in life is
- [Meditation Dojo](https://www.pathcutters.com/courses/meditation-dojo/) - Learn how to meditate with confidence anywhere and anytime in just 5-minutes.
- [Rapid Empowerment Academy](https://www.pathcutters.com/courses/rapid-empowerment/)
- [About](https://www.pathcutters.com/about/)

## Portfolio Items

- [Recurring Cash Blueprint](https://www.pathcutters.com/portfolio-item/recurring-cash-blueprint/)
- [Done 4 You SEO Services](https://www.pathcutters.com/portfolio-item/done-4-you-seo-services/)
- [Future Proof Traffic ](https://www.pathcutters.com/portfolio-item/future-proof-traffic/)

## Categories

- [Uncategorized](https://www.pathcutters.com/category/uncategorized/)
- [Online Marketing](https://www.pathcutters.com/category/online-marketing/)
- [Outsourcing](https://www.pathcutters.com/category/outsourcing/)